Three Website Marketing Techniques Every Internet Marketer ...

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?Three Website Marketing Techniques Every Internet Marketer Should Know

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By: Lisa Rodriguez

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It can be difficult for someone who is just starting an online business on a shoestring budget to know how best to promote their website and their products or services.? However, there are a number of tried and tested ways to bring traffic to a website that are either free or cheap to do, so the good news for low-budget Internet marketing newbies is that ? yes, it is possible for you to promote your website and make money on the Internet.? The key is getting a targeted stream of traffic to your website.? There are a lot of ?paid? ways to do this effectively, but what about the new business owner who doesn?t have a monthly budget for pay-per-click advertising and other promotion methods?

Here are three ways you can build? traffic and your online business without busting the bank:

1. Article Writing.

The first thing a newbie Internet marketer should do is to get into the habit of blogging and posting fresh content on his or her website.? Then, each time you post a fresh article, tweet about it on Twitter and share it on Facebook and other social marketing sites.

When writing articles for your website be sure to include some keywords and keyword phrases that will appeal to your potential market.? You can research keyword phrases at:

adwords.google.com/select/KeywordToolExternal

Next, take the article you posted on your website, rewrite it and start posting it on some of the major article directories such as Ezinearticles.com. When you post an article on an article directory you will be able to add a ?blurb? at the foot of the article about your business and also include a link back to your website. Again, you can share your article on social marketing sites when it is published.

2. Traffic Exchanges

Another way to get traffic to your site is to use traffic exchanges. When you join a traffic exchange you will be able to post your web pages and then view other members? pages in order to earn ?credits?. If you have 100 credits, you can have your page shown 100 times to surfers on the traffic exchange.

There is a right way and a wrong way to use traffic exchanges. Most people fail to use them the right way and then complain that traffic exchanges ?don?t work?. Actually, traffic exchanges are very effective, if you know how to use them.

Typical viewing time on a traffic exchange is 6-10 seconds and most traffic exchange surfers will immediately click to the next page because they are only there to earn credits to have their pages viewed.

The trick is to create a ?squeeze page? to catch the traffic exchange surfers? attention in just a couple of seconds.? Obviously, a full blown sales page will not work on traffic exchanges because it takes too long to read. A ?squeeze page? is a much simpler page that uses a few bold words to create curiosity and interest in what you have to offer.? It will also include either a link for them to click through to your main sales page, or a short form where they can enter their email address, subscribe to your list and get further information from you.

With some practice, you should be able to get 30-60 new subscribers onto your list each month from each of your splash pages, if you consistently work 5-6 traffic exchanges.? Once you can do that, it will be worth saving your time clicking for credits and upgrading your membership on the traffic exchanges.? As an upgraded member you receive several hundred credits each month and a better click rate when you work the exchanges.? Some free exchanges to register with:

http://www.manta.com/

https://www.adknowledgeengage.com/

http://www.proclickexchange.com/

3. Build Your List

Getting first time visitors to your website is important, but the key to succeeding with Internet marketing is to turn first time visitors into visitors who return to your website again and again and converting those visitors into customers ? regular customers if possible.

The way to do that is to offer them an incentive to join your mailing list, some kind of freebie which you give away when they join your list. If you don?t have a mailing list, start building one today!? You will need an autoresponder.? There are some free options out there, but an autoresponder is so important for your success that you should not mind paying to get a good one.

An autoresponder provides you with the ability to create forms to place on your website and capture the names and email addresses of your visitors. You can them contact them via regular broadcasts or a preloaded series of emails, such as a special training course, which you use to build up your relationship with your subscribers.

It?s worth taking time to do further research on article marketing, traffic exchanges and list building via a good quality autoresponder if you are serious about achieving Internet business success.? If you still have questions, or need some help getting started -? let?s talk!

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Tagged as: about autoresponder, articles writing, ezine, online business, Three Website Marketing Techniques Every Internet Marketer Should Know, tips on list building, traffic exchanges

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